Following an extensive pitching period against four PR and integrated marketing agencies, White Label has been retained to deliver a fully integrated brand campaign, encompassing everything from brand architecture to cross-channel activation through live, PR, social, digital content and partnerships.
From early beginnings, 25 years ago in a Brighton basement, Easyart has grown to be a leading international producer and retailer of quality art prints and framed pictures, attracting the support of prestigious institutions, including the National Gallery, London, The Guardian, and The Andy Warhol Foundation. The first major piece of work will focus on defining the brand’s story in a way which connects with a culturally-savvy audience who are interested in art as part of their wider lifestyle, taking influences from music, film and interior design.
Marc Lickfett, Managing Director at Easyart said; “The team at White Label were fearless in challenging us to look beyond our original brief and address the real work that needed doing. We are confident that with White Label behind us, Easyart will fundamentally transform the way in which people purchase art online.”